13 impactful brands changing the stigma around cannabis and plant-based medicine in Australia (2024)

Last updated on: 
February 24, 2024
Created on: 
October 11, 2023
Rebecca Lowe, Founder of Joyflo
An image of a 3D map of Australia with an overlay image of cannabis plants.

Cannabis has long been a controversial topic worldwide, with no exception in Australia.

However, the tides are changing, and with each passing year, cannabis is gaining acceptance as a legitimate and beneficial industry. In 2022, a study found that regular cannabis use was now more accepted by Australians than smoking tobacco. The 2019 data was pulled by the Australian Institute of Health and Welfare and was included in the National Drug Strategy Household Survey (NDSHS).

Additionally, due to considerable changes in Australia’s regulation of medical cannabis access, we are seeing more and more cannabis-advocating brands, big and small, driving forces in continuing to destigmatize the plant and push the industry forward. These companies and organizations play a pivotal role in legitimizing the cannabis industry by offering services like research, education, technology, and ancillary products. They help create a more robust and well-rounded ecosystem that fosters a better understanding of cannabis, ultimately contributing to the industry's growth, credibility, and acceptance in Australia and society as a whole.

Here are 13 such brands that are reshaping the way we view cannabis in the land down under:

#1 Vitura Health Limited -

Medicinal cannabis products and digital health solutions connecting patients, prescribers, pharmacists and suppliers.

Vitura Health Limited is a purpose-led portfolio of companies, working to unify all aspects of the medical cannabis industry and bridge the gap between doctors, suppliers, pharmacists and patients and is one of Australia’s leading medical cannabis groups, delivering a truly national distribution capability and the ability to service patients coast to coast across Australia. Comprising of five aligned subsidiaries – CanView, CDA Clinics, Cannadoc, BHC and Adaya – each brand is actively engaged in the evolution of the alternative medical sector for the better.

The team are committed to providing a seamless approach to patient treatment pathways, streamlined pharmacist access to legal medications and unparalleled prescriber education, developing industry-informed clinicians. Vitura Health leverages its downstream, asset-light strategy to focus on meeting the demands of the complex and growing medical cannabis industry and are a publicly listed company on the ASX, under the code VIT.

#2 Green Choices -

Helping Australians make an informed choice about medical cannabis.

GreenChoices is a digital platform that has been specially curated to provide both medical practitioners and patients with unbiased, meaningful educational resources and research to assist in making an informed choice about medical cannabis, including details on how to access this treatment in Australia.

On Green Choice's website they share their mission and vision which we've shared below:Mission:
A digital platform educating patients and healthcare professionals wanting to learn more about the use of medical cannabis in Australia. Our goal is to reassure all stakeholders by providing comprehensive resources where it’s possible to access all that is required to make an informed choice.

Vision:GreenChoices will be the destination of choice for information about medical cannabis use in Australia. A digital platform that connects patients and healthcare professionals, represents the industry and educates the nation. Resulting in research and collaboration, easier access and a better understanding of medicinal cannabis as a potential therapeutic medicine for various medical conditions.

#3 Montu -

Australia's leading plant based medicine ecosystem.

Montu develops innovative plant-based products and makes them accessible to patients and are a leading medical cannabis company. They have built an integrated plant based medicine ecosystem, which streamlines the experience for patients end-to-end, and sets new standards in plant based medical care. Montu connects Australians to highly qualified doctors, and supports them throughout their journey with their dedicated patient care team.

Montu's mission is to improve the lives of millions of people through medical alternative therapies. They've seen significant revenue growth since launching their telehealth platform - Alternaleaf - and were Winners of the 2022 Deloitte Tech Fast 50.

#4 Alternaleaf -

Australia's leading plant medicine clinic, providing high-quality care to tens of thousands of patients.

Alternaleaf's industry-shaping telehealth care model connects patients with experienced medical cannabis clinicians, organises for prescription medicines to be delivered to their door and arranges regular follow-up care – all to ensure that people are receiving the treatment they need, when they need it.

In September 2023, Alternaleaf launched in the UK putting them on a pathway to be a global leader in medical cannabis.

#5 Hellomello™ -

Expert doctors specialised in plant medicine.

Similar to Alternaleaf, Hellomello™ is an online telehealth platform delivering alternative treatment with a focus on plant-based medicine. They offer free doctor consultations with registered Australian doctors, on-going healthcare support and express delivery Australia-wide, and are proudly partnering with CANNect Group, world leaders in standardised phytopharmaceutical research and development Kensana.

Hellomello™ was launched at the beginning of 2022 and is Directed by entrepreneur Rodney Janover. As a startup with a passionate commitment to alternative and more accessible health for Australians, they are definitely a brand making a small but mighty impact in the industry.

#6 Australian Cannabis Summit -

World-class education streaming online.

The Australian Cannabis Summit is absolutely free to attend and brings the world's most respected experts in medicinal cannabis together for a yearly online event. The summit includes a range of speakers to teach information on cannabis in Australia and around the world. The summit has been running each year since 2019 and the team is excited about their upcoming 2023 speaker line up.

On their website they proudly state: "Step into the epicentre of innovation and expertise at the 5th edition of the Australian Cannabis Summit, the must-attend event for medical cannabis enthusiasts and professionals in Australia. This year, we're setting the stage for a transformative experience, highlighting the remarkable strides in patient outcomes since the legalization in 2016.

Over two exhilarating days, immerse yourself in the wisdom of 28 distinguished speakers from across the globe, ready to share their wealth of knowledge and discoveries. From renowned doctors to trailblazing researchers, we're bringing a powerhouse of intellect and experience directly to you."

Register today for the free online event, which will take place on October 27-28, 2023.

#7 Hinterland Co. -

Connecting Australians with the best cannabis education, experts, companies and products.

Hinterland Co. is an ethical cannabis education platform which was co-founded by Brad Morris and Erin. They are a small but mighty team based in Byron Bay, working to destigmatize cannabis and inform Australians about all the amazing things the plant has to offer. Their focus is on helping people build more healthy, happy, and sustainable lives through a holistic approach to cannabis.

On their website they state: "Cannabis is perhaps the most misunderstood and fascinating plant on planet earth. It’s an ally with incredible healing potential. Potential to heal the earth, and potential to heal our bodies and minds. Hinterland co. is a promise to connect the curious, the health conscious, the seekers of alternative medicine and sustainable practices with Australia’s best companies, products and practitioners."

#8 Medihuanna -

Educating, guiding and connecting thousands of healthcare professionals to improve patient outcomes with medicinal cannabis.

Medihuanna is an accredited education provider focused on developing medicinal cannabis education for all health professionals. Their self-paced online courses and workshops have been accredited in Australia by the Royal Australian College of General Practitioners (RACGP). Their course for Pharmacists has received CPD accreditation in Australia by the Australian Pharmacy Council (APC) and New Zealand by the Pharmaceutical Society of New Zealand (PSNZ).

Dr Teresa Towpik, the founder of MediHuanna, is a prescribing clinician with  practical experience in prescribing medicinal cannabis. Through her practical knowledge, MediHuanna has developed a comprehensive medicinal cannabis curriculum to provide medical practitioners with real case studies and practical knowledge in patient management and monitoring.

#9 honahlee -

Australia's trusted digital destination for the conscious cannabis consumer.

honahlee wants people to get curious about cannabis. It's a platform to learn about the science, benefits and legalities of the plant, and experience candid insights into how people and cannabis are coming together across Australia. On their website, honahlee states: "In Australia, while cannabis is legal medicinally, it is still considered taboo. Across the globe, cannabis is being legalised for both medicinal and recreational use, and we’re seeing the plant becoming a part of peoples’ everyday lives. honahlee curates facts and people’s experiences to encourage educated conversation, and to foster an Aussie community that’s smart about cannabis."

honahlee was founded in 2019 and has evolved over the years. On their main website is where you can access educational content. However, they have also expanded their online presence and brand to 'Catalyst', where you can view product information and education as well as 'Scripts' - a place to order medication with an eScript.

#10 Kind Medical -

Making high quality medicinal cannabis more accessible and affordable for Australians.

Working with globally renowned cultivators, Kind Medical offers a range of carefully selected cultivars and formats to meet varying patient needs and preferences. From eco-conscious packaging to industry education and advocacy, Kind strives to embody its name and operate #WithKindness to positively impact patients, prescribers and the planet.

Kind Medical is a part of Altum, a fast-growing regional company focused on bringing cannabinoids back to the Asia-Pacific.

#11 Cannabiz -

Delivering unparalleled analysis of Australia's legal cannabis industry.

Cannabiz is a media and publishing business committed to delivering unparalleled coverage of the Australian legal cannabis market; including insights into the commercial, legal, political, consumer, health and social implications of Australia’s burgeoning cannabis sector.

They launched the Cannabiz Awards for Australia and New Zealand to recognise and reward the best cannabis businesses in the industry.

#12 C4E (Cannabis 4 Epilepsy) -

Trusted information on cannabis and epilepsy.

Cannabis 4 Epilepsy (C4E) is an research and education platform that gives out an enormous amount of information about the benefits of cannabis for epilepsy.

On their website they state: "The majority of people living with epilepsy obtain some level of seizure control with the use of antiepileptic drugs (AEDs). However, approximately a third of people with epilepsy will continue to experience seizures despite medication. Research into medicinal cannabis for epilepsy is showing there can be a significant reduction in the severity and frequency of seizures for some people whose epilepsy does not respond to AEDs."

#13 Fresh Leaf Analytics -

Experts in the medicinal cannabis market in Australia.

FreshLeaf Analytics is a legal cannabis consulting agency in Australia. On their website it states that they are the "leading source of information about the medicinal cannabis industry in Australia." They have sized markets, assessed patient populations, evaluated formations and delivery mechanisms, managed patient trials, supported the drafting of regulations and driven key industry decisions with regulators. FreshLeaf also has exclusive access to significant datasets generated by some of Australia’s largest medicinal cannabis healthcare companies.

FreshLeaf Analytics use their expertise, knowledge and exclusive data access to answer real-world questions from their clients. Their consultants and statisticians can help businesses understand the Australian medicinal cannabis market, where the opportunities are, and what should be avoided.

(+Bonus) #14 Legalise Cannabis Party -

Advocating for positive policy reform relating to cannabis for both health and personal users.

Lest we not forget about the OG's of cannabis advocacy in Australia - the Legalise Cannabis Party! Formerly the Help End Marijuana Prohibition (HEMP) Party, the group was founded in 1993 by Nigel Quinlan and is a political party that advocates for the legalization and regulation of cannabis for both medical and recreational use.

The party's primary goal is to change Australia's drug laws and policies to permit the use, possession, and cultivation of cannabis for personal use. They argue that regulating and taxing cannabis can generate revenue for the government, reduce the burden on law enforcement, and potentially improve public health outcomes. Additionally, they emphasize the potential economic benefits of a legal cannabis industry, including job creation and business opportunities.

Good on ya, legends. We couldn't agree more!

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